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LET'S ESCAPE
TOGETHER.

Playing cards are the medium, but zalēm is a vision.
A vision by Alex Matencio, that we decided to explore with him.
A graphic world built inside his mind, that we’re able to share through this brand.
A world ruled by a blend of pop, brutalism, metabolism, and streetwear,
limited only by our imagination.

DESKTOP

This ad is free.

Pick your dreams – dream -dreams.
Propaganda report ++ Here’s a glimpse into Alex’s mind. We decided to escape into this mental space with him, navigating through brutalism structures, to propagate the existence of zalēm.

Join us!
Join us!
Join us!

A PLAYING CARD FANTASY

Since the beginning, when we introduced our “cardistry cards”, we had a lot of questions about making actual “playing cards”, with faces and everything. We wouldn’t do it with “Touch”, it just doesn’t fit the vision of the brand. We don’t have anything against playing cards though, and producing them through zalēm seems like a perfect opportunity for us.
Sometimes it’s in store-- 0x-01-20

A PLAYING CARD FANTASY

Since the beginning, when we introduced our “cardistry cards”, we had a lot of questions about making actual “playing cards”, with faces and everything. We wouldn’t do it with “Touch”, it just doesn’t fit the vision of the brand. We don’t have anything against playing cards though, and producing them through zalēm seems like a perfect opportunity for us.
Sometimes it’s in store-- 0x-01-20
Even though zalēm is now a part of Touch, Alex will remain the Art Director of the brand.
His designs are different, bold, simple yet effective and we trust him 100% on the designs of the decks.

we       are        zalēm               together

// behind the scenes
alxmtnc 
            is als o he-

re buthe s the
one hold ing t he camera

MOBILE

This ad is free.

Pick your dreams – dream -dreams.
Propaganda report ++ Here’s a glimpse into Alex’s mind. We decided to escape into this mental space with him, navigating through brutalism structures, to propagate the existence of zalēm.

Join us!
Join us!
Join us!

A PLAYING CARD FANTASY

Since the beginning, when we introduced our “cardistry cards”, we had a lot of questions about making actual “playing cards”, with faces and everything. We wouldn’t do it with “Touch”, it just doesn’t fit the vision of the brand. We don’t have anything against playing cards though, and producing them through zalēm seems like a perfect opportunity for us.
Sometimes it’s in store-- 0x-01-20
Even though zalēm is now a part of Touch, Alex will remain the Art Director of the brand.
His designs are different, bold, simple yet effective and we trust him 100% on the designs of the decks.

we       are        zalēm               together

// behind the scenes
alxmtnc 
            is als o he-

re buthe s the
one hold ing t he camera